Poles complain about the lack of time. They admit that they devote too little time to their family and do not have the time to develop their passions and interests. Most of the day is taken up by work and housekeeping duties, such as grocery shopping. Nearly half the inhabitants of large cities spend about 2 hours a week on them. Every third consumer would like to limit this time, according to the Frisco.pl study.
- Big grocery shopping requires time, you have to go to the market, find a place in the parking lot, do the shopping with a trolley between the shelves, then queue up to the checkout and bring the purchased products home. This is a duty not liked by most Poles," says Newseria Biznes Tomasz Dębowski, Marketing Director at Frisco.pl online supermarket. - 35% of countrymen would like to reduce the time they spend on large food purchases.
As the Frisco.pl study "Poles after hours" proves, buyers of saved time would gladly spend it on other activities. 41% of Poles declare that they spend only 5 hours a week with their families. Every fourth person living in Polish agglomerations devotes between 2 and 3 hours to their passions.
- Hence the need to limit those activities that are in no way developing or enjoyable in order to have more time for what is important in life. Everyone has their own definition of what is attractive to them, while shopping is not one of those activities - says Dębowski.
Much of the day is taken away from our homework, including shopping. As many as 44% of the inhabitants of large cities and every third inhabitant of smaller towns devotes up to two hours a week to larger grocery shopping.
As the results of the study show, in families with many people, this time is getting longer. From one to two hours a week, 34% of three-person families, 35% of four-person families and as much as 38% of five-person families devote themselves to shopping.
- In larger cities there are more opportunities to save that time. An example of this is online grocery shopping. This is something that makes this sad duty suddenly disappear from the schedule of the week. Shopping on Frisco.pl can be done in one click, it takes literally 5 minutes. In addition, we make an appointment for a specific time when these purchases are to arrive and this is the whole process," says Dębowski.
However, FMCG shopping online is still not very popular. As Dębowski stresses, it is, on the one hand, a matter of getting used to traditional supermarkets and, on the other hand, a matter of still limited trust.
- About 2% of Poles have ever done online grocery shopping. This is the percentage for the whole country, because it is slightly higher in Warsaw. All the time e-commerce in FMCG is about 0.2% of the total market. On the one hand, we can say that it is not enough, on the other hand, that the potential is huge and we count on this potential because we believe that the benefits for the client are enormous - says the marketing director of Frisco.pl.
At a similar stage there used to be online shopping for clothes or electronics. Today these are the most popular categories that we buy online. As confidence in suppliers increased and return processes were facilitated, sales volumes also increased.
- The problem is also, surprisingly, the perception of the high price of online grocery shopping. It is interesting that generally Poles think that the prices on the Internet of TV sets, books or clothes are lower. However, for some reason online grocery shopping is considered to be more expensive. Of course, this is where the comfort factor comes in, which you have to pay for, but this is nothing more wrong," asserts Tomasz Dębowski.
Large stocks dominate the baskets of people who buy food products on the Internet. This way of shopping is more often chosen by families, especially young mothers.