Plenty of information

There are many applications available on the market that cover almost every area of life. Users tired of their number, the need to update and memory capacity problems on mobile devices are increasingly getting rid of them. Moreover, if you want to use the application, you have to download and install it, sometimes register and log in to the system and learn a new interface. This process makes users resign from downloading mobile applications to save time. In order to obtain information, make a purchase or reservation, they use the bots installed on the websites of the companies and brands concerned, which respond to their needs in an instant, without having to log in and move around the site.

Saving time

The growing popularity of chatbots is supported by the fact that they run much faster than mobile applications. Nowadays, both consumers and business owners appreciate the fast flow of information, which is not always possible when using applications. The bots on the pages load almost at the same time as the user's reaction. However, to launch an application or a website, you often have to wait several seconds or even several minutes. The process of searching for a service or product is much faster using chatbot, and at the same time it is more convenient and, thanks to a clear interface, easier to use. These factors make it increasingly popular and appreciated by marketers and consumers.

Chatbots in marketing

Messenger a chatbot

Messenger has 1.5 billion daily active users worldwide, making it one of the most popular applications. In addition, it is constantly evolving - it improves the interface, adds many new options, including those allowing you to purchase items directly at the touch of a button, without having to redirect you to other sites.

Combining chatbot and Messenger gives the messenger and the brands using it a significant advantage over a website where the user can stop shopping and never return to it. Chatbot is thus a bridge for direct contact between the marketer and the consumer, which it verifies via Facebook. This allows you to send personalised messages and notifications to consumers about unfinished purchases.

Nowadays, more and more companies notice the potential of chatbots for efficient communication with customers. The speed of response, personalization to needs, increased sales or integration of the bot with Messenger make brands decide to use them and consumers start using them more often than mobile applications. Chatbots are undoubtedly becoming the most powerful B2B and B2C communication channel. Thanks to them, everything contained in numerous mobile applications is "gathered" to one place where the consumer can access all the necessary information via chatbot.

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